Lexus Drivers Website + iOS App
Lexus Drivers Website + iOS App
Agency: Team One
Role: Associate Creative Director
First-of-its-kind & Best in Class
Led creative on best-in-class owners site for Lexus, developing a robust visual design system that spanned a fully responsive website and mobile app.
Communicating directly with Lexus vehicle telematics, the Lexus Drivers site and app provided up-to-date information about the vehicle’s health.
In addition to the advanced functionality and deep library of vehicle related information, Lexus owners enjoyed a complete brand experience that extended beyond their time behind the wheel, with access to lifestyle related articled and exclusive rewards and events that enriched the overall ownership experience.