Videri did nothing short of revolutionizing the Digital Out of Home market and enterprise level digital signage industry.

I began working with Videri on a freelance basis, providing support for their pitch to the New York Metropolitan Transit Authority—resulting in a major victory, being awarded a $3 Billion joint contract with Outfront Media to replace the famed New York Subway system’s printed materials with Videri’s hardware/software platform.

I brought my years of Madison Avenue agency subject matter and brand stewardship experience to the role, providing insight, direction, and concepts for business development and implementation of the Videri platform in digital OOH, hospitality, and all manner of retail implementations.

I worked on a wide array of projects, from being hand in glove with the systems team on firmware-embedded product experiences to forward-thinking blue sky concepts and direction that defined a whole new way for business and consumers to interact with brands.