American Express Small Business Saturday

American Express Small Business Saturday

Agency: Digitas
Role: Art Direction

Shop Small

Small Business Saturday supporters made this goal a reality in just its second year. We gathered massive support: the Small Business Saturday Facebook community doubled to over 2.7 million fans from its record-setting year one fan count, and over 500,000 small business owners leveraged the powerful promotional tools we provided online and off to advocate for their business and spread the word about the big day.

I provided Art Direction on some of the main digital touchpoints: the Facebook page where most consumer interactions happened, the mobile site, and the printed posters for local merchants to display.

CANNES LIONS 2012
CLIO AWARDS 2012
ONE SHOW
2012 PMA REGGIE AWARDS
NEW YORK FESTIVALS 2012
FACEBOOK STUDIO 2012 AWARDS