Lexus L/Certified
Lexus L/Certified
Agency: Team One
Role: Associate Creative Director
Certifiably Premium
Certified Pre-Owned intenders expect the same brand experience as they would when shopping new. A CPO Lexus is still a premium vehicle, and the shopping experience should still reflect this, as it directly affects the user’s experience with the brand.
We designed a premium, information-rich, research and shopping experience in-line with the Lexus brand experience