Royal Caribbean: The Nation of Why Not
Royal Caribbean: The Nation of Why Not
Royal Caribbean: The Nation of Why Not Website
Agency: JWT
Role: Senior Art Director, Animation
Why does a cruise line need a social network?
(Why Not?)
Why does a cruise ship need a social network, one might ask. Well, given that we know that online reviews and forums are a top driver of consideration for potential cruise travellers, we provided Cruise passengers with pages that they could personalize with cruise-related photos and stories and share with the world.
I was the lead creative on the site design.